A Conceptual Paradigm For Internet And Search Engine Marketing

Optimal Search Engine Marketing Strategy

Buyers using search engines to look for information tend to trust and follow links displayed in the editorial section of the search-results page. Most on-line sellers, however, do not invest in search engine optimization (SEO) to get higher search-results rankings for their listings, but instead prefer paid placements. They explain that SEO is more expensive than paid placements, produces resul...

Keyword Suggestion for Search Engine Marketing

This document contains research in the field of Search Engine Marketing, to be specific it is focused on finding, implementing and evaluating a technique that can be used for keyword suggestion. Based on a set of words describing the subject, a algorithm finds and ranks keyword suggestions that can be used to advertise with. The main goal is to find keywords that are non-obvious, which means th...

Brand Positioning Strategy Using Search Engine Marketing

Whether and how firms can employ relative rankings in search engine results pages (SERPs) to differentiate their brands from competitors in cyberspace remains a critical, puzzling issue in e-commerce research. By synthesizing relevant literature from cognitive psychology, marketing, and e-commerce, this study identifies key contextual factors that are conducive for creating brand positioning on...

Nurse and Internet search

زمان لازم برای کسب مهارت در بکارگیری اطلاع رسانی از ضروریات دنیای امروز و لازمه اینترنت، کار و فعالیت موثر در اجتماع است . این امر به گروه تخصصی خاصی محدود نمی باشد و هیچ گروه اجتماعی، اقتصادی و فرهنگی نمی تواند خود را از این قاعده مستثنی بداند. از این رو اینترنت، گسترده ترین شبکه اطلاع رسانی، روزبروز بیشتر مورد استفاده قرار می گیرد.

Peer-to-Peer Paradigm for a Semantic Search Engine